Media Requirements

This category recognises exceptional writing at the core of a campaign. Funny, empathetic, bold or concise, work entered here should show the power of good copy. The campaign can involve disparate elements (digital, OOH, print, experiential, etc), but there must be a filmic element. The lead commercial can have aired on TV, cinema or online.

There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible as, let’s face it, they’re ads too. There just has to be a brand attached.

All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.

Charity/PSA campaigns are not eligible for this category; they have their own special one so don’t get sad.