Category Description

This category recognises exceptional writing at the core of a campaign. The campaign can involve disparate elements (digital, print, experiential, etc), but there must be a filmic element. The lead commercial must have aired on TV, cinema or online.

There is no duration-cap for this category and long-form ‘branded entertainment’ pieces are eligible as long as a brand is attached.

All entries must be the final, aired/brand-hosted version of the spots; director cut versions are not permitted.

Requirements

Mandatory: Yes
Required: 1


Media Types Accepted

Media type: Image
File types: jpg, jpeg
File size: Up to 20 Mb