Categories, Criteria and Media

Work entered into this category needs to have first been aired – or be scheduled for to first air – in cinemas, online or on TV between the dates of September 1st 2018 and August 31st 2019. The category is for the best use of sound design in a commercial. The audio must not have been released in any way or used in a commercial previously but must be specifically created for the purposes of the commercial in question.

Work entered into last year’s shots Awards will not be accepted to judge.

Judging Criteria:
Judges for this category are asked to consider the following when making their decisions and mark the shortlisted entries accordingly;
- Creative idea
- Impact of sound design on the commercial
- Overall creative excellence